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Videos

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the ‘prejudice-without-knowing’. We present a...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jochum Stienstra, Tibor van Bekkum
Company: Ferro Explore!
June 15, 2013
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Citation

Stienstra and van Bekkum (2013a, June 15). The beauty and the beast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beauty-and-the-beast


Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
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Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous


Videos

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
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Citation

Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook


Videos

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013
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Citation

Rodrigues, L. C. (2013a, June 15). Let's go game!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-s-go-game-


Videos

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Robert Cook, Fiona Naughton
Company: Firefish
June 15, 2013
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Citation

Cook and Naughton (2013a, June 15). Using the evidence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-the-evidence


Videos

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
June 15, 2013
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Citation

Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-the-dark-side


Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013
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Citation

Dorsch, M. (2013a, June 15). Brief encounters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brief-encounters


Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
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Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
June 15, 2013
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Citation

Hunter, J. (2013a, June 15). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact